EDUCATED • EMPOWERED • INSPIRED

ABOUT MUSA

More than a crown. A national movement of educated, empowered and inspired young women.

MORE THAN A CROWN.

Miss University South Africa is more than a beauty pageant. MUSA is a national university empowerment platform created to identify, celebrate and develop the next generation of educated, confident, entrepreneurial and socially conscious South African women.

Through pageantry, entrepreneurship, mentorship, infotainment, cultural celebration and corporate partnerships, contestants embark on a journey designed to prepare them for opportunities beyond university.

Beauty gets attention. Purpose creates impact.

Miss University South Africa contestant

WHAT WE STAND FOR

EDUCATED

Celebrating university education and practical exposure to entrepreneurship, financial literacy, leadership and business.

EMPOWERED

Connecting young women with skills, mentors, partners, entrepreneurs, networks and opportunities.

INSPIRED

Developing young women who inspire their universities, communities and generation to create change.

FROM CAMPUS TO COMMERCE

We don't only want contestants to compete for a crown. We want them to build for their future. Explore the entrepreneurial journey at the heart of the MUSA experience.