EDUCATED • EMPOWERED • INSPIRED
More than a crown. A national movement of educated, empowered and inspired young women.
Miss University South Africa is more than a beauty pageant. MUSA is a national university empowerment platform created to identify, celebrate and develop the next generation of educated, confident, entrepreneurial and socially conscious South African women.
Through pageantry, entrepreneurship, mentorship, infotainment, cultural celebration and corporate partnerships, contestants embark on a journey designed to prepare them for opportunities beyond university.
Beauty gets attention. Purpose creates impact.

EDUCATED
Celebrating university education and practical exposure to entrepreneurship, financial literacy, leadership and business.
EMPOWERED
Connecting young women with skills, mentors, partners, entrepreneurs, networks and opportunities.
INSPIRED
Developing young women who inspire their universities, communities and generation to create change.
We don't only want contestants to compete for a crown. We want them to build for their future. Explore the entrepreneurial journey at the heart of the MUSA experience.